I’m thinking of instances when a group has made efforts to change the proper name or term for something in order to influence public perception about it– to get around the negative connotations of the original term. Some examples I can think of:
creationism –> creation science –> intelligent design
global warming –> climate change
sewage sludge –> biosolids
GMO (genetically modified organism) –> GE (genetically engineered)
Help me out, I know there are a lot more.